Social Media is powerful because it gives businesses to create lasting connection with their customers, but it is much harder for marketing and communications managers to compete for their attention, because they are not your friend.
The marketing managers who deal with the presence in social media are overwhelmed by the firehouse of the online conversations and the information flow. Often it is impossible to classify and summarize all the ongoing conversations and focus on the really important ones, which help to improve your brand image, engage your audience and prevent negative sentiment to be provoked by competitors and spread out without control.
Rankur monitors online reviews, blogs, news, forums and social media like Facebook, Twitter and Google+. The tool performs text analysis and extracts sentiment, propositions, measures quantity and quality of the conversations, analyses the gender and the age group of the audience. Identifies community leaders and facilitates the analysis of the behaviour and the engagement of your customers.