How to Plan Social Media Marketing Campaign

Define Goals and Objectives


Quite often the solution of a problem is hidden in its definition, so think well before hurrying to start the action. A good strategy for social media marketing is a must for an effective, measurable social media endeavour. To plan and execute effective marketing campaign is a big challenge, especially for small businesses.

An example of goals for social media campaigns are:

  • Brand awareness
  • Conversion ratio
  • Inbound links
  • Market development
  • Increase the traffic

Before starting you should well define the timelines and the milestones for each goal of the campaign. And last but not least – choose a social media monitoring tool to measure the actual state of the business and then observe and analyse the outcomes of your efforts.

Social Media Monitoring

Research the Market


  • Find your target audience

Find out where your customers share information, interact and make recommendations.

  • Explore the target market trends

Stay tuned and contribute to the online community of your customers. Share news about tendencies and developments in their domain of competence.

  • Discover the needs of your audience

Contribute to relevant discussions and find out what are the needs of your customers.

Campaign Foundation

The choice of tools for benchmarking the success and seeding your content on the various social media websites, the content creation and visual design are the corner stones in your implementation plan. Any changes to these elements would cost you a lot during the campaign.

Campaign Rollout

Follow these tips on during your marketing campaign on social media.

  • Listen and assist

Social media platform is not about you, it’s about “them”. It is important to be a good listener and try to help others. Listen to your prospective customers and try to assist them by providing for example useful resources and knowledge. Do not talk about yourself, at least in the beginning. Your mission is to help others.

  • Engage

Share other people’s posts. It is important to demonstrate that you value the others’ content. Provide authentic feedback to their work, talk, post and share content that provides value to your audience. Try to socialize just like in real life.

  • Mention and #tag

Be proactive in conversations and assure yourself that your message will be heard by mentioning users in twitter using @ before the username.  Use popular tags in your messages so that your message appears in trendy searches.

  • Effective retweets

While sharing interesting content make sure to not just retweet the message, but add the user’s name in front like RT @joe85 … Respectively while posting a message on twitter, leave enough space for comments and mentions after retweet. Knowing the limit of 140 characters it is wise to limit your message to 100-110 characters and let any future mentions and tags appear.

  • Contribute

The authentic content has been and will always be the King in Social Media. Make sure you offer quality content which is engaging and interesting to your audience. The goal of your efforts should be the value creation. Once you start creating valuable content you’ll be amazed by the payback that Social Media Marketing offers to your niche.

Campaign management & support


Once your campaign is well planned and initiated, keep following your plan and it will pay off. Choose tools and methodologies for monitoring and measuring your campaign, analyse the results and take proactive actions to drive your efforts to a successful end.

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