Author Archive for: admin
Entries by Michael
Digital Marketing and Your Online Reputation
Yes, ladies and gentlemen – the shift from analogue to digital is here to stay. Aside from having rapidly crept in and unquestionably overtaken our day-to-day life, digital has likewise managed to find and seal its place amongst modern marketing’s biggest weapons and effectuate the shift to none other than – yes, you’ve guessed it […]
Social Media Listening: Learn how to build effective saved searches
It’s a well known fact that social media monitoring is not an easy task. There are millions of blogs, news sites and Social Media channels (like Facebook, Twitter, Google+, Instagram, …) that have billions of posts daily. Most brands are mentioned every day. The problem is that interesting mentions are not visible. Irrelevant mentions do […]
The new Twitter Small Business Planner app
Twitter launched a free mobile app (for both, iOS and Android) able to help small businesses better plan their marketing activities and efforts on the famous social network. The app follows the recent redesign of Twitter’s business website where the previous look was kept for 18 months. By using the new app, marketers have the possibility […]
Top 3 alerts for your online reputation
In the information age, our online reputation becomes our most valuable asset. It takes years to build and seconds to ruin with all kinds of lies, distortions and rumors. Still less than 25% of businesses realize what is involved in keeping their online reputation safe and less than 3% have the available resources to […]
Review on Merkozy’s popularity on Social Media
Merkozy – the moniker that symbolizes the marriage of convenience between the German chancellor and the French president became a popular expression. Rankur – a tool for social media analytics performed a research on the term’s popularity and the expressed sentiment by Internet users. The term is already used in internet search and increased its […]
Rankur Offers Free Marketing Analysis on The Web – Technorati
Having to decide how to promote your new product? Or what are the main features that people like on your competitors’ gadgets? Having issues with your current ad campaign? There are technologies that help you answer the question and ease the finding of the solution, but now they become free! Consumers’ opinions have always been […]
How to Plan Social Media Marketing Campaign
Define Goals and Objectives Quite often the solution of a problem is hidden in its definition, so think well before hurrying to start the action. A good strategy for social media marketing is a must for an effective, measurable social media endeavour. To plan and execute effective marketing campaign is a big challenge, especially […]
Brand Management
The brand is the identity of your company, your products, services or your business as a whole. The management of your brand includes activities like Public Relations Management, Marketing techniques, Event management, Monitoring of competitors’ activities. Recently there is one more problem to solve with the brand management and this is the puzzle of online […]
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