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Online Reputation: The Paradox of Publicity

Mar 13

Unfortunately, the old adage ‘if you haven’t got something nice to say, then don’t say anything at all’ definitely does not apply to the internet. Today, we live in a world where anyone with access to the internet can say anything they want – be that a glowing endorsement of your employee going the extra [...]

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Online Reputation

Marketing Today: The New Challenge in the Digital Age

Feb 11

Slowly, but surely, the business world is changing. The antiquated world of product design is being replaced by that of service design – and it shows no sign of stopping. The information age that we were promised in so many childhood cartoons looks like it could finally be coming true (although I wouldn’t get your [...]

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LondonClubReviews

Top 3 alerts for your online reputation

May 4

In the information age, our online reputation becomes our most valuable asset. It takes years to build and seconds to ruin with all kinds of lies, distortions and rumors. Still less than 25% of businesses realize what is involved in keeping their online reputation safe and less than 3% have the available resources to invest [...]

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MerkozyMerged

Review on Merkozy’s popularity on Social Media

Dec 14

Merkozy – the moniker that symbolizes the marriage of convenience between the German chancellor and the French president became a popular expression. Rankur – a tool for social media analytics performed a research on the term’s popularity and the expressed sentiment by Internet users. The term is already used in internet search and increased its [...]

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sentiment

Rankur Offers Free Marketing Analysis on The Web – Technorati

Oct 8

Article first published as Rankur Offers Free Marketing Analysis on The Web on Technorati. Having to decide how to promote your new product? Or what are the main features that people like on your competitors’ gadgets? Having issues with your current ad campaign? There are technologies that help you answer the question and ease the finding [...]

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socialMediaMonitoring

How to Plan Social Media Marketing Campaign

Jun 21

Tweet Define Goals and Objectives   Quite often the solution of a problem is hidden in its definition, so think well before hurrying to start the action. A good strategy for social media marketing is a must for an effective, measurable social media endeavour. To plan and execute effective marketing campaign is a big challenge, [...]

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emotions

Brand Management

Jun 6

The brand is the identity of your company, your products, services or your business as a whole. The management of your brand includes activities like Public Relations Management, Marketing techniques, Event management, Monitoring of competitors’ activities. Recently there is one more problem to solve with the brand management and this is the puzzle of online [...]

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Top 10 nightclubs in the UK on social media

Apr 15

rankur has collected data about the restaurants, clubs and bars all over the UK and presents a survey of the most famous nightclubs among the online community! There are currently some 467 359 online reviews collected and ~1 246 000 online discussions on the subject, dated up to one year ago. Clubs ordered by number [...]

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Helpful videos for social media monitoring and brand protection

Apr 6

The social media monitoring tool released two new videos to help users set-up their searches: Sign-up demo: and a demo for online opinion metrics and analysis: You will learn how to set-up saved searches about any personal name, brand, local business or institution and see the trends about related topics. The estimation of their importance [...]

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