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Twitter

The new Twitter Small Business Planner app

Twitter launched a free mobile app (for both, iOS and Android) able to help small businesses better plan their marketing activities and efforts on the famous social network.  The app follows the recent redesign of  Twitter’s business website where the previous look was kept for 18 months.

Twitter Small Business Planner

By using the new app, marketers have the possibility to browse a calendar that’s divided in four important topics:

  • Twitter Ads strategies,
  • info on Twitter tools,
  • Tweet suggestions,
  • exclusive events.

To help monitor Twitter alongside other marketing activities, the mobile app allows marketers to add relevant topics to their agenda, an activity synced with personal device calendars.

The application gives marketers access to additional resources such as research, e-books, blog posts and success stories. With the app in your hands you’ll be the first to know about upcoming #SmallGoesBig initiatives from @TwitterSmallBiz team.

The recently launched app also features access to an in-app social network that provides marketers with access to updates from Twitter’s SMB team and with the chance to communicate with other marketers using the app.

The application can be found at  App Store or Google Play and do not forget to add Rankur as your monitoring and analytics platform for Twitter.

 

media_tube

Social Media Listening: Learn how to build effective saved searches

It’s a well known fact that social media monitoring is not an easy task. There are millions of blogs, news sites and Social Media channels (like Facebook, Twitter, Google+, Instagram, …) that have billions of posts daily. Most brands are mentioned every day. The problem is that interesting mentions are not visible. Irrelevant mentions do not bring any benefit to businesses.

Building an excellent saved search (or a query) could help you get rid of this problem and reduce stress. Using Boolean expressions will make interesting mentions more visible.

 Reasons why you need to build a good saved search

Simple queries offer thousands of results. The problem is that they do not offer relevant results. Google’s ranking algorithm draws attention to the top ten results.

Now let’s suppose that you want to find reviews of the best headphones. Run a short search on Google for the best headphones and you will notice that this search engine finds over 100m web pages and shows you the links to the most relevant ones. Only a few of the ten most relevant websites are interesting.

The question is: what happens with the other 100m web pages? Is their content related to the best headphones? For starters, “100m web pages” sounds a little bit weird. If we were to look more closely at some of the results (those that are not included among the top ten), we’d find that Google included pages of whose content is only related to “headphones” and other results that are not relevant. It’s obvious that these results do not appear on the first page. Google is intelligent enough to rank those pages that include the terms “best headphones” before any pages that include only one term.

Social media monitoring is all about looking and analyzing all the relevant and important pages about a brand or а topic. This is the reason why if you want to succeed you need to be more precise and write a good but more complex search. It usually contains Boolean operators like “AND”, “OR”, “NOT” and more.

Do you know what Boolean operators are?

For starters, understanding the role of these operators can be a little bit tricky. We’ll try to explain what Boolean operators are and how they can help.

First, it’s important for you to know that Boolean operators provide your computer with certain criteria to use when searching web pages. “Not”, “and”, “or” and others are all Boolean operators.

Why is it so important to use Boolean operators in Social Media Marketing and Social Media Monitoring?

Rankur social media monitoring tools allow users to use the following operators:

1) “” double quotes – exact phrase search

It’s important for you to know that this operator finds texts where the words in the quotation marks appear in the right order. Let’s suppose that you use Google to search for “apple pie”. The result consists in web pages that say “I love apple pie”. Automatically this means that all those websites that mention just “apple” or “pie” are eliminated.

2) AND or +

Using AND when running a search like apple AND pie will find texts that mention both words. For example the following text will well pass the requirement: „I love apple and plum pie”. Keep in mind that if you want to use this Boolean operator you need to use capital letters. Otherwise Rankur considers it to be the just the word “and”.

3) OR

OR is another operator that can help you improve your search. It requires web pages to contain either of two terms. For example, if you use Rankur to search for “apple OR pie” the result will consist in web pages that mention either Apple or Pie. Keep in mind that if you want to use this Boolean operator you need to use CAPITAL letters.

4) NOT or –

Using NOT requires web pages to not include a certain keyword. For example, “apple pie” NOT candy will provide you access to those pages that mention the phrase “apple pie” and do not mention “candy”. As with the other operators, NOT has to be capitalised.

5) Brackets

Brackets can be used by those who want to group terms together, so that Boolean operators like AND/+ and NOT/- can be applied to all the terms. For example, “apple pie” NOT (candy OR cake) will help you find those sites that mention Apple pie but exclude those that contain candy or cake.

6) ~

The „~” symbol is also known as the proximity operator in the Boolean language. This symbol can be used by those who want to find web sites where two (or even more) words appear within a few words of each other. It’s important for you to keep in mind that this operator can only be used in conjunction with „” (quotation marks) and with a number (this number indicates the maximum number of words apart they must be). Here’s a short example to help you understand the role of this symptom: “Apple pie”~3. This search will find all those web sites that mention both, Apple and Pie within 3 words of each other.

7. site:

Using this Boolean operator will allow you to restrict a search to one (or more) web sites or to exclude them from a query. For example, “Apple Pie” AND site:allrecipes.com will provide all the mentions of Apple Pie on this website. This gives you the possibility to monitor particular websites for a given set of keywords and phrases and react accordingly.

8. raw:

Most of the times, when we search web sites we ignore the punctuation. „raw:” is an operator that reinserts the needs for special characters. For example, if you use Google to search for „apple pie!” the engine will only look for „apple pie”. If you want to include the exclamation mark then you need to use raw:”apple pie!”. You may equally search for mentions of stock signs like raw:”$GOOG”

Advice on building effective saved searches

Remember, simple is always better. As long as your brand has a unique and powerful name there’s no need to use these operators. If you need a complex search you may always create few simple ones and group them in a folder. The folder will provide you with consolidated view to all results.

And finally – do not hesitate to contact our support service at support@rankur.com – we are always glad to help.

15269815_burger_king

Online Reputation: The Paradox of Publicity

Unfortunately, the old adage ‘if you haven’t got something nice to say, then don’t say anything at all’ definitely does not apply to the internet. Today, we live in a world where anyone with access to the internet can say anything they want – be that a glowing endorsement of your employee going the extra mile to please a customer, or a scathing attack after missing a delivery time.

The need to protect your online reputation has once again become the center of attention after the US fast food giant Burger King had its Twitter account hacked. In the latest Whopper story (sorry, I couldn’t help myself) from the world of Twitter, the red, yellow, and blue of Burger King was replaced by the Golden Arches. Claims of ‘We just got sold to McDonalds!’ proved unfounded and, fortunately for Burger King, they seem to have emerged from the whole fiasco in a positive light.

Who would have thought being hacked would actually prove beneficial? Not many I’m sure – but that seems to be what has happened; Burger King has gained the kind of attention some advertising teams could only dream of. After all, tens of thousands of new Twitter followers in two days is hardly a disaster, nor is the worldwide news coverage that the story has created.

That said, Burger King were remarkably lucky. Contrary to popular belief, it would appear that people do in fact still have some sense of humor and took the tweets (which, let’s put it this way, I wouldn’t want my Grandma to read) as the outlandish attention grabbers they were always intended to be.
This inherent vulnerability of social media – in the sense that not only does it offer a way for consumers to get closer to the brand(s) that they love, but also has the power to alienate that very same fan base by something as simple as a badly worded tweet – highlights the need for online reputation management.
In this day and age, the brand is all-powerful. The likes of McDonalds, Coca-Cola, Apple, etc. have become so synonymous with everyday life that it’s almost impossible to go a day without seeing a billboard or television advert trying to sell you their latest product. Is it any wonder that major corporations spend millions on advertising campaigns? Not really, when they know a bad campaign could see them lose ground to competitors while a good one could bring in new consumers and lead to big profits. Given cases like Burger King’s, however, we are once again reminded that not all negative publicity is always bad, somewhat confirming the saying that any publicity is generally good publicity.

Online Reputation

Marketing Today: The New Challenge in the Digital Age

Slowly, but surely, the business world is changing. The antiquated world of product design is being replaced by that of service design – and it shows no sign of stopping. The information age that we were promised in so many childhood cartoons looks like it could finally be coming true (although I wouldn’t get your hopes up for a Jetson-esque utopian lifestyle just yet!)

Since the days of Arkwright and Watt, mankind has come a long way. We’ve developed planes, trains, and automobiles (minus John Candy and Steve Martin, obviously). We’ve developed the telephone, the computer and the atomic bomb. These things, however, are being consigned to the annuls of history for one reason – the days of the tangible product are numbered.
The concept of ‘experience’ has become the key. What should the customer experience be like? Could we improve it? It is this focus on people rather than the product that is most intriguing. While you can easily measure something tangible – it is easy to count the number of laptops in a warehouse, for example – it is, however, much more difficult to measure emotions and feelings, especially the emotions and feelings of something as unpredictable as man.

The last three decades have seen a clear shift from the tangible to the intangible. Although it is true that the economies of western industrial nations are still 60-70% product focused, it is, likewise, true that almost exclusively new business start-ups are service based. Businesses are more concerned than ever with their online reputation – and rightly so. The blogosphere, alongside social media in general, has the power to make or break a company. One bad review that goes viral and your start-up that you have worked so hard to create is ruined before it has even begun! The answer? The beauty of online reputation monitoring and management.

driveYourReputationSafelyWithRankur

Top 3 alerts for your online reputation

 

In the information age, our online reputation becomes our most valuable asset. It takes years to build and seconds to ruin with all kinds of lies, distortions and rumors. Still less than 25% of businesses realize what is involved in keeping their online reputation safe and less than 3% have the available resources to invest in their online PR. What could be the solution?

Activities like media monitoring, reviews monitoring, sentiment analysis, and influence analysis are now automated and what’s more – Rankur gives businesses the possibility to stay focused on their production process and receive alerts only when there is something important to handle.

The following is a list of the most important issues that may affect your online status:

#3

Mentions with negative sentiment

There is no “undo” action on the Web. Every opinion published stays online and is being indexed almost immediately by search engines like Google and spread on social media like Facebook and Twitter. Your reaction time on negative reviews is vital for your business.

#2

Your name is mentioned by highly influential sources

It is time to check what is actually being said and who the author is. If the mention is negative – prepare a response immediately. The rule states that the only protection from negative opinions is the time of reaction. In case the mention is positive, prepare for the higher demand for your services.

#1

The number of mentions of your name goes irregularly high

This is a true sign that something important is happening on the net and social media. Your name is being discussed more than it usually does at that time,which means that your attention is needed ASAP: you are one click away from protecting your online reputation with automated alerts.

Rankur is a free tool for social media monitoring and online reputation management. It is mostly used by marketing agencies, business owners, and businesses in the hospitality industry. Rankur monitors their presence on the Web and social media including Twitter, Facebook, LinkedIn and Google+ and more.

MerkozyMerged

Review on Merkozy’s popularity on Social Media

Merkozy – the moniker that symbolizes the marriage of convenience between the German chancellor and the French president became a popular expression. Rankur – a tool for social media analytics performed a research on the term’s popularity and the expressed sentiment by Internet users. The term is already used in internet search and increased its fame after the deal on December 5th.

The geographic location of the users who adopted the nickname shows that it is most popular in the UK and Spain.  It was introduced back in September, 2011 and gained popularity after a publication in The Telegraph. Currently it is gaining terrain after the EU summit from December 9 but unfortunately, as we’ll see below, the overall sentiment in the publications is negative.

Geographic spread of the term

Screenshot from Rankur.com

The demographic report illustrates the profile of the adopters and it is quite definite: an adolescent man in the age group of 19 to 32 years old. The finding is probably related to the men’s psychology – the testosterone gears up the will for negative attitude and usage of monikers.

The sentiment analysis report confirms the hypothesis of negative feelings.  Sentiment analysis from text is part of artificial intelligence studies and reports the author’s positivism in an automated and unbiased way.

Concerning our research term online users are very tough when using the sobriquet. 45.3 percent of the users express their thumbs down emotions, surely induced by the worsen Euro perspectives. Further exploration can be done in a few clicks by filtering the results by language, location, period and more. The results will be shared in future posts – stay tuned to our blog for follow up!

One more interesting thing to explore is the topic cloud – it gives the summary of what is being or has been discussed, together with a quantity indication and trends.

Important phrases used in comments and articles

Important phrases used in comments and articles

That’s a short review of our research, obtained from Rankur.com. Thank you for reading our blog post.

Stay tuned to our blog and receive our tutorial on how to discover top influencers, opinion leaders, topic trends, sentiment analysis and more.

sentiment

Rankur Offers Free Marketing Analysis on The Web – Technorati

Article first published as Rankur Offers Free Marketing Analysis on The Web on Technorati.

Having to decide how to promote your new product? Or what are the main features that people like on your competitors’ gadgets? Having issues with your current ad campaign? There are technologies that help you answer the question and ease the finding of the solution, but now they become free!

Consumers’ opinions have always been an important piece of information during the decision making process. Long before the Internet became so central in our lives people were asking their friends to recommend a product or service and their opinion was decisive factor. Nowadays millions of people share their opinions on social media sites or just by leaving a comment on an article or blog post. A recent survey states that 81% of the internet users have performed research on a product and 73% of the readers of online reviews confirm that the reviews had a significant influence in their purchase.

A new EU-based startup, called Rankur, combines technologies like Opinion Mining and Text Analytics into a cutting edge product that answers the questions “What other people think” and “What are other people talking about”. What is also important – their product is available for all types of businesses and marketing professionals.

By crawling millions of URLs per day and having a teacher-trained robot for text analysis their tool extracts opinions from web pages, tweets, blogs and news articles and performs deep linguistic analysis to summarize and consolidate data.

A marketing or PR professional may stay current to what is being said about a topic, find out what are the related discussions about, where do they come from, discover negative or positive text and filter opinions by language, source or trend. Understanding consumers’ preferences, attitude and behavior and being able to explore the demography behind is crucial for every marketing research.

Text Analytics

Another application of these recent technologies is the automation of the follow-up of your brand reputation. Rankur helps you discover online brand abuse, false rumors or reputation attacks on time and helps you organize your actions.

The marketing adoption of text analytics techniques surges upward. The recent appearance of Apple’s Siri, the virtual agents from Virtuoz, similar initiatives from IBM and Google are proving the tendency that Artificial Intelligence will take part of our life and should be used for analysis of the increasing volumes of information and the support of our decisions. Rankur is taking part of this trend by sharing a free technology for online opinion monitoring and analysis.

socialMediaMonitoring

How to Plan Social Media Marketing Campaign


Define Goals and Objectives

 

Quite often the solution of a problem is hidden in its definition, so think well before hurrying to start the action. A good strategy for social media marketing is a must for an effective, measurable social media endeavour. To plan and execute effective marketing campaign is a big challenge, especially for small businesses.

An example of goals for social media campaigns are:

  • Brand awareness
  • Conversion ratio
  • Inbound links
  • Market development
  • Increase the traffic

Before starting you should well define the timelines and the milestones for each goal of the campaign. And last but not least – choose a social media monitoring tool to measure the actual state of the business and then observe and analyse the outcomes of your efforts.

Social Media Monitoring

Research the Market

 

  • Find your target audience

Find out where your customers share information, interact and make recommendations.

  • Explore the target market trends

Stay tuned and contribute to the online community of your customers. Share news about tendencies and developments in their domain of competence.

  • Discover the needs of your audience

Contribute to relevant discussions and find out what are the needs of your customers.

Campaign Foundation

The choice of tools for benchmarking the success and seeding your content on the various social media websites, the content creation and visual design are the corner stones in your implementation plan. Any changes to these elements would cost you a lot during the campaign.

Campaign Rollout

Follow these tips on during your marketing campaign on social media.

  • Listen and assist

Social media platform is not about you, it’s about “them”. It is important to be a good listener and try to help others. Listen to your prospective customers and try to assist them by providing for example useful resources and knowledge. Do not talk about yourself, at least in the beginning. Your mission is to help others.

  • Engage

Share other people’s posts. It is important to demonstrate that you value the others’ content. Provide authentic feedback to their work, talk, post and share content that provides value to your audience. Try to socialize just like in real life.

  • Mention and #tag

Be proactive in conversations and assure yourself that your message will be heard by mentioning users in twitter using @ before the username.  Use popular tags in your messages so that your message appears in trendy searches.

  • Effective retweets

While sharing interesting content make sure to not just retweet the message, but add the user’s name in front like RT @joe85 … Respectively while posting a message on twitter, leave enough space for comments and mentions after retweet. Knowing the limit of 140 characters it is wise to limit your message to 100-110 characters and let any future mentions and tags appear.

  • Contribute

The authentic content has been and will always be the King in Social Media. Make sure you offer quality content which is engaging and interesting to your audience. The goal of your efforts should be the value creation. Once you start creating valuable content you’ll be amazed by the payback that Social Media Marketing offers to your niche.

Campaign management & support

 

Once your campaign is well planned and initiated, keep following your plan and it will pay off. Choose tools and methodologies for monitoring and measuring your campaign, analyse the results and take proactive actions to drive your efforts to a successful end.

emotions

Brand Management

The brand is the identity of your company, your products, services or your business as a whole. The management of your brand includes activities like Public Relations Management, Marketing techniques, Event management, Monitoring of competitors’ activities.

Recently there is one more problem to solve with the brand management and this is the puzzle of online reputation and online monitoring.

Imagine a tool that lets you:

  • Discover customers’ comments and complaints
  • Measure and evaluate your online presence as well as your competitors’
  • Perform effective market researches
  • Mitigate negative content
  • Support your online communities

With such a tool you will unmistakably see the insights of online discussions and define your marketing strategy.  You will also save time and money for online researches.

This tool is called Rankur and you can start using it in a minute with our free trial program or request a free, no engagement demonstration at info@rankur.com.

LondonClubReviews

Top 10 nightclubs in the UK on social media

rankur has collected data about the restaurants, clubs and bars all over the UK and presents a survey of the most famous nightclubs among the online community! There are currently some 467 359 online reviews collected and ~1 246 000 online discussions on the subject, dated up to one year ago.

Clubs ordered by number of online reviews:

  1. The Valmont club, London, with an average sentiment rating of 4.1 stars!
  2. Rumi Bar, London, with an average rating of 4.0 stars!
  3. The Peacock Bar, London, with an average rating of 3.3 stars.
  4. Mahiki, London, with an average rating of 2.8 stars.
  5. Tiger Tiger, London, with an average rating of 2.6 stars.
  6. Oceana, Surrey, Surrey, with an average rating of 2.8 stars.
  7. The Loft, London, with an average rating of 4.0 stars!
  8. Metra Bar & Club, London, with an average rating of 3.0 stars.
  9. Vendome Club, London, with an average rating of 2.7 stars.
  10. funkybuddha, London, with an average rating of 2.6 stars.

Having a look at the figures it looks like the user rating is proportional to the online discussions (or ‘buzz’) and we may predict that The Loft will move up in the next months. Stay tuned to our blog or twitter account to get an update soon!

Here is an automatic summary of the most discussed features of these clubs. As you see, although there are a lot of complains, the fun and great time dominate their customers’ experience.

Our social media monitoring tool – rankur implements technologies for natural language processing, feature extraction and web crawling. It has put into practice algorithms for automatic sentiment recognition and opinion mining. Its statistics rely both on reviews that are explicitly marked from 0 to 5 stars by their authors and on automatically estimated sentiment in reviews.

Want to list the clubs in your city? Leave us a message or comment this page and we’ll post a research for your city or a particular club!

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